The Befumos were your traditional Floridian family. Just two parents raising their two kids, Eric and Ashley, until one day they brought the boom to TikTok in late 2023 and began the infamous “Costco Guys” legend. Since then, they have amassed 2.6 million followers and over 79 million likes.
Eric, also known as Big Justice, and his father AJ became popular for their comedic TikToks. Usually filming inside of their local Costco, they showed off the great deals, sampled foods, and most importantly, rated the Costco food court foods such as the chicken bake and the double chunk chocolate cookie, giving each item a Boom (good) or Doom (bad). Big AJ and Big Justice’s natural chemistry, combined with their funny commentary, make their videos entertaining and their content relatable.
The Befumos’ constant grinding of food reviews and day to day activities allowed them to reach a couple thousand followers on TikTok, but it wasn’t until March 1st, 2024, when they declared themselves as the “Costco Guys.” This video alone gained over 4 million likes and was the start of their popularity. Since then, they have stuck with that Costco mantra and have kept their loyalty to the place that made them popular in the first place.
They have also collaborated with many other popular creators on TikTok. Such creators include the “Rizzler,” a kid who is known for the infamous “rizz face”; Jersey Joe, a popular dancer on the app; and a man named Cousin Angelo, who appears to be their cousin, although it is unknown whether he is biologically related to Big Justice and AJ. To build their brand, they have kept their popular catchphrases to develop a recognizable persona and running gags that their followers can keep up with.
Big Justice and Big AJ have also taken their talents outside of the Costco store. They have created 3 songs, most notably their “We Bring the Boom” song. Additionally, they partnered with Barstool Sports to create some merchandise that goes along with their slogans. Big AJ has even taken his talents to the wrestling ring and partakes in pro wrestling.
This family’s story shows that you are never too old or too young to chase your dreams and as long as you stay dedicated you can achieve anything. It also shows how much of an impact the TikTok platform can have on a person and or people. TikTok can change one’s life in a day, all it takes is one post!
