$9,500,000,000 (about $29 per person in the U.S.) is the market size of the gambling industry in America. With technology becoming more and more prevalent, gambling has become easier to do than ever before. But even with all the odds in favor of sports books, what keeps online gamblers from stopping?

According to NCPAgambling.org, about 85% of U.S. adults have gambled before and 60% have in the past year. Research from gitnux.org shows that most casino gamblers were over 50. It appears that the older demographic of gamblers prefers to do so in person, while the younger generation enjoys the comfort of online gambling. As over 90% of online sports betters have an app on their smartphone, according to research done by St. Bonaventure University.

But how are people pulled into online betting? Sports betting, the most common form of online gambling, is a perfect example of how people get tricked into gambling. 93% of online sports betters say that it is fun and exciting, and 85% say that it makes them more interested in the game. Also, 80% of gamblers believe that they can make money and 71% signed up for a promotion through a sportsbook and therefore they were betting with free money. So, people are being deceived into believing either: A: It will make me more interested in the game, or B: There is a chance to make money.

As more and more people begin to gamble there is no reason that the online gambling scene wouldn’t continue to grow. This is because as far as we can tell the world is becoming more technologically favorable. Without accounting for the boom of online gambling, already 20% of compulsive gamblers have a chance of filing for bankruptcy. With the internet making gambling more accessible, this number will only rise.

With gambling laws varying from state to state, some gamblers will even travel in order to place bets. As 8% of online gamblers have driven across state lines in Order to gamble, it is clear that people are willing to travel the distance to make their wagers.